Connected TV Advertising Statistics in Armenia (2026)

In 2026, Armenia’s connected TV advertising sector is expected to grow significantly, with ad spend reaching USD 15 million. This growth is driven by increased internet penetration and consumer demand for streaming content, making CTV a vital part of digital marketing strategies. The market share of connected TV ads in Armenia’s digital advertising landscape is estimated at 25%, indicating rapid adoption. Viewership numbers continue to rise, with over 1.2 million daily viewers engaging with CTV content.

The proliferation of streaming devices and improved internet infrastructure have contributed to higher ad engagement rates, averaging 3.8%. Armenian households are increasingly investing in connected devices, with approximately 1.8 million active streaming devices. This trend presents new opportunities for advertisers to target audiences more effectively through personalized and interactive ad formats, consolidating Armenia’s position as a growing market for connected TV advertising in the Caucasus region.