By 2026, Andorra is projected to see a significant increase in connected TV advertising, with ad spend reaching approximately USD 4.2 million. The majority of digital ad revenue, around 65%, will come from CTV platforms, reflecting a shift towards immersive, high-engagement ad formats. The number of connected TV devices in households is expected to grow to nearly half a million, providing new opportunities for targeted advertising.
The high digital penetration rate of 78% indicates broad access to digital content, making CTV an attractive channel for brands seeking to reach Andorran consumers. With an average engagement rate of 7.8%, advertisers can expect strong viewer interactions. This rising trend highlights the importance of CTV in Andorra's evolving digital advertising ecosystem, driven by increased consumer demand for on-demand content and personalized advertising experiences.