Venezuela's e-commerce sector in 2026 shows a modest but steady growth, with a conversion rate of 2.8%. The increase in internet penetration and smartphone usage has contributed to a rise in online shopping, with mobile commerce accounting for 65% of transactions. Despite economic challenges, digital retail continues to expand, driven by local entrepreneurs and international brands targeting Venezuelan consumers.
The total e-commerce revenue is projected at USD 1.2 billion, reflecting increased consumer confidence and improved digital payment infrastructure. The average order value stands at USD 275, indicating a willingness among consumers to spend more online. As digital literacy improves, more Venezuelans are turning to e-commerce for convenience and variety, promising further growth in the coming years.