4.2%
Average Video Thumbnail CTR
Video marketing campaigns in Uganda see an average click-through rate of 4.2% in 2026.
68%
Mobile Video Engagement Rate
Most Ugandan users engage with videos via mobile devices, accounting for 68% of views.
$0.15 (560 UGX)
Average Cost per Click (CPC)
The average cost per click for video ads is around $0.15, reflecting increased ad competition.
18%
Video Marketing Budget Share
Businesses allocate approximately 18% of their digital marketing budget to video content.
YouTube (72%), Facebook (20%), TikTok (8%)
Top Platforms for Video Ads
YouTube remains the dominant platform for video advertising in Uganda.
In 2026, Uganda's video marketing landscape continues to grow, with an average thumbnail CTR of 4.2%. Mobile devices dominate user engagement, making mobile-optimized thumbnails crucial for success. The relatively low CPC of $0.15 suggests a competitive yet cost-effective environment for advertisers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.