8.2 million
Number of social commerce users
Uganda's social commerce user base in 2026
₦150,000 (USD 40)
Average monthly social commerce expenditure
Average amount spent by Ugandan users monthly
35% (18-24), 40% (25-34), 15% (35-44), 10% (45+)
Percentage of social commerce shoppers by age group
Distribution of social commerce users across age groups
68%
Mobile social commerce penetration rate
Percentage of social commerce transactions via mobile devices
Facebook (72%), WhatsApp (60%), Instagram (55%)
Popular social commerce platforms
Most used platforms for social commerce in Uganda
In 2026, Uganda's social commerce landscape continues to grow rapidly, with over 8.2 million active users engaging in online buying and selling. The majority of transactions occur on mobile devices, reflecting the country’s high mobile penetration. Young adults aged 18-34 dominate the market, driven by increased internet access and smartphone usage, facilitating diverse online shopping experiences.
The average monthly expenditure per user is around 150,000 Ugandan shillings (USD 40), indicating a steady increase in online purchasing power. Popular platforms like Facebook and WhatsApp serve as primary channels for social commerce, highlighting the importance of social media in local e-commerce strategies. This trend suggests a vibrant digital economy with significant growth potential in the coming years.
Frequently Asked Questions
What are the main social commerce platforms in Uganda?
Facebook, WhatsApp, and Instagram are the leading platforms facilitating social commerce activities in Uganda.
How has social commerce impacted small businesses in Uganda?
Social commerce has enabled small businesses to reach wider audiences, increase sales, and operate with lower overhead costs.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.