By 2026, Uganda's mobile video user base has grown significantly, with nearly 19.2 million people engaging with video content daily. The average user spends about 1 hour and 25 minutes each day watching videos on their mobile devices, reflecting rising digital engagement and smartphone penetration. The advertising sector is increasingly investing in mobile video, with ad spend reaching approximately USD 45 million, underscoring the sector's importance for brands targeting Ugandan consumers.
Mobile marketing strategies are now adopted by 68% of brands operating in Uganda, driven by the high engagement levels and content consumption. The rapid 22% growth in video content consumption year-over-year indicates a shifting consumer preference toward visual content, creating new opportunities for marketers. As digital infrastructure improves, Uganda's mobile video ecosystem is expected to expand further, boosting both user engagement and advertising revenue.