In 2026, Uganda’s e-commerce return rate stands at approximately 8.5%, reflecting improved logistics and return policies. The total revenue from online sales is projected to reach USD 1.2 billion, driven by increased smartphone penetration and internet access. Mobile commerce dominates, accounting for 65% of transactions, which indicates a shift towards more accessible shopping channels for Ugandan consumers.
The cost of returns significantly impacts e-commerce profitability, totaling around USD 102 million annually. Despite this, customer satisfaction with the return process remains relatively high at 78%, suggesting that businesses are investing in better service and logistics. Continued growth in digital infrastructure is likely to enhance these figures further, fostering a more mature e-commerce ecosystem in Uganda.