Armenia's e-commerce return rate in 2026 stands at approximately 8.3%, indicating a relatively low but steady rate of product returns. The average return value is around 25,000 AMD, reflecting cautious consumer purchasing behavior. Clothing items have the highest return rate at 12%, likely due to sizing issues, while electronics see fewer returns. Efficient return processing times of just over 5 days contribute to high customer satisfaction levels.
The data suggests Armenia's e-commerce sector is maturing, with customers increasingly valuing seamless return processes. With a majority expressing satisfaction, businesses are incentivized to optimize logistics and customer service. Continued improvement in return handling could further boost consumer confidence, encouraging more online shopping. As the country advances in digital infrastructure, these metrics are expected to stabilize and grow positively.