65%
Cart Abandonment Rate
Percentage of online shoppers leaving carts unpurchased in Uganda
$45
Average Order Value
Average value per transaction in Ugandan e-commerce platforms
48%
Digital Payment Adoption
Percentage of online transactions completed via digital payments
USD 1.2 billion
E-commerce Revenue
Total online retail revenue generated in Uganda in 2026
72%
Mobile Commerce Share
Proportion of e-commerce transactions conducted via mobile devices
Uganda's e-commerce sector in 2026 faces a high cart abandonment rate of 65%, reflecting challenges like limited payment options and trust issues. Despite this, the average order value has increased to $45, driven by improved logistics and digital infrastructure. Mobile commerce dominates, accounting for 72% of transactions, highlighting the importance of mobile-friendly platforms for local consumers.
The total e-commerce revenue has reached approximately USD 1.2 billion, indicating rapid growth in digital retail. The adoption of digital payments has also improved, with nearly half of transactions using electronic methods. Continued investments in internet access and mobile technology are expected to further reduce cart abandonment and boost Uganda's e-commerce maturity.
Frequently Asked Questions
What are the main reasons for high cart abandonment in Uganda?
Key factors include limited payment options, trust issues, high delivery costs, and website usability problems.
How is mobile commerce impacting Uganda's e-commerce growth?
Mobile commerce is vital, accounting for 72% of transactions, enabling broader access and increased sales among mobile users.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.