65%
Cart Abandonment Rate
Percentage of online shopping carts abandoned during checkout.
USD 12.4 billion
E-commerce Revenue
Total online sales revenue projected for 2026.
82%
Internet Penetration
Percentage of the population with internet access.
58%
Mobile Commerce Share
Percentage of e-commerce transactions conducted via mobile devices.
USD 87
Average Order Value
Average amount spent per online purchase.
Argentina's e-commerce sector continues to grow rapidly in 2026, driven by increased internet penetration and smartphone usage. The high cart abandonment rate at 65% indicates ongoing challenges with checkout processes and payment options, yet overall revenue has doubled since 2022, reflecting consumer confidence and market expansion. Local businesses are investing in better user experiences to reduce cart abandonment and boost sales.
Mobile commerce dominates the online shopping scene, accounting for over half of transactions, which emphasizes the importance of mobile-optimized platforms. The average order value remains steady at USD 87, showing consumers' willingness to spend more online. Continued infrastructure improvements and digital payment solutions are expected to further reduce abandonment rates and enhance Argentina's e-commerce ecosystem.
Frequently Asked Questions
What are the main factors contributing to cart abandonment in Argentina?
Common factors include complex checkout processes, limited payment options, and security concerns, which are being addressed by local retailers.
How is mobile commerce influencing online shopping in Argentina?
With 58% of transactions via mobile, mobile commerce is crucial, prompting businesses to optimize their sites for smartphones and improve user experience.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.