Bahrain's e-commerce sector continues to grow rapidly, with mobile commerce accounting for over three-quarters of online sales. Despite this growth, the high cart abandonment rate of 68% suggests consumers face barriers like payment security and delivery concerns. Retailers are investing in improved user experience and seamless checkout processes to reduce abandonment and boost conversions.
The average order value has increased to BD 45, reflecting higher consumer confidence and willingness to spend online. E-commerce revenue is projected to reach BD 250 million in 2026, driven by increased internet penetration and digital payment adoption. As Bahrain embraces digital transformation, the e-commerce landscape looks poised for sustained expansion.