68%
Average Cart Abandonment Rate
Australian e-commerce platforms in 2026
AUD 150 (USD 102)
Average Order Value
Average online transaction in Australia 2026
78%
Mobile Checkout Rate
Percentage of users completing purchases via mobile devices
Afterpay (45%)
Payment Method Preference
Most popular payment option among Australian online shoppers
35%
Shopping Cart Recovery Rate
Percentage of abandoned carts recovered through retargeting
In 2026, Australia's e-commerce sector faces a high cart abandonment rate of 68%, influenced by factors like payment security concerns and additional costs. Despite this, the average order value has increased to AUD 150, reflecting a shift towards higher-value online purchases. Mobile commerce dominates, with 78% of transactions completed via smartphones, underscoring the importance of mobile-optimized shopping experiences.
Australian retailers are adopting advanced retargeting strategies, recovering 35% of abandoned carts. The popularity of buy-now-pay-later services like Afterpay, capturing 45% of the payment method share, indicates a consumer preference for flexible payment options. Overall, these trends demonstrate Australia's evolving e-commerce landscape, emphasizing convenience, mobile shopping, and innovative payment solutions.
Frequently Asked Questions
What are the main reasons for cart abandonment in Australia?
Common reasons include high shipping costs, complicated checkout processes, and concerns over payment security.
How can Australian online retailers reduce cart abandonment?
By simplifying checkout, offering diverse payment options, and implementing retargeting strategies to recover abandoned carts.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.