Azerbaijan's e-commerce landscape shows a high cart abandonment rate of 62% in 2026, indicating potential issues with checkout processes or trust. Despite this, total online sales are expected to reach AZN 1.2 billion, reflecting solid growth in digital retail. Mobile commerce continues to dominate, accounting for 78% of transactions, emphasizing the importance of mobile-friendly platforms for local consumers.
The average order value stands at AZN 85, highlighting increasing consumer willingness to spend online. Digital payment adoption has risen to 65%, driven by improved financial infrastructure and consumer confidence. Overall, Azerbaijan's e-commerce sector is expanding rapidly, with digital growth fueling new opportunities for local and international retailers alike.