Turkey's e-commerce sector is experiencing rapid growth, driven by increasing internet penetration and smartphone usage. The projected conversion rate of 3.8% reflects improved user trust and optimized online shopping experiences. With total revenues reaching USD 56 billion, Turkish retailers are investing heavily in digital infrastructure to capitalize on this expanding market.
Mobile commerce dominates the landscape, accounting for 68% of transactions, highlighting the importance of mobile-friendly platforms. The average order value of USD 72 indicates a trend towards higher-value shopping, supported by diverse product offerings and enhanced payment options. Overall, Turkey's digital economy is set to become a key driver of national growth by 2026.