2.8%
Average E-commerce Conversion Rate
Reflects improved online shopping efficiency in Tunisia
1.5 billion TND (around 510 million USD)
Total E-commerce Revenue
Indicative of growing digital transaction volume
3.2 million
Number of Active Online Shoppers
Represents a significant increase in digital consumer base
65%
Mobile Commerce Share
Majority of online transactions are via mobile devices
470 TND (~160 USD)
Average Order Value
Shows consumers' willingness to spend online
Tunisia's e-commerce sector has experienced substantial growth by 2026, with the conversion rate reaching 2.8%, driven by improved payment systems and internet penetration. The total revenue now exceeds 1.5 billion TND, reflecting increased consumer trust and retailer investments in digital platforms. The majority of transactions are conducted via mobile, accounting for 65%, highlighting the importance of mobile-friendly websites and apps.
The average order value has risen to around 470 TND, indicating more confident and higher-value purchases. The active online shopper base has grown to over 3.2 million, representing a significant portion of the population. Continued infrastructure improvements and government support are expected to further accelerate e-commerce adoption and elevate Tunisia’s digital economy in the coming years.
Frequently Asked Questions
What factors have contributed to Tunisia's e-commerce growth in 2026?
Enhanced internet access, mobile device adoption, improved payment security, and government initiatives have all played roles in boosting e-commerce.
How does Tunisia compare with neighboring countries in e-commerce?
Tunisia's e-commerce growth is comparable to regional peers, with mobile commerce leading, but still lags behind North African leaders like Egypt.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.