By 2026, Trinidad and Tobago's e-commerce conversion rate is estimated at 2.8%, indicating steady growth in online purchase behaviors. With increased internet penetration and smartphone usage, consumers are more comfortable shopping online, driving revenue up to approximately USD 540 million. The majority of transactions are conducted via mobile, reflecting the nation's mobile-first digital approach, which has become vital for local retailers seeking to expand their reach.
The average order value stands at USD 108, showing that consumers are willing to spend more per transaction, supported by improved payment security and delivery logistics. The 1.2 million e-commerce users represent a significant portion of the population, emphasizing the importance of digital channels for business growth. As digital infrastructure continues to improve, Trinidad and Tobago's e-commerce sector is poised for sustained expansion in the coming years.