Tajikistan's e-commerce sector continues to grow steadily, with a conversion rate of 2.8% in 2026. The total revenue is expected to reach USD 210 million, driven by increased internet penetration and smartphone adoption. Mobile commerce dominates, accounting for 65% of transactions, reflecting the country's shift toward mobile-friendly shopping experiences. Despite rapid growth, online shopping remains more popular among urban populations with better internet access.
The average order value stands at USD 45, indicating modest spending habits, yet there is significant potential for expansion as digital literacy improves. Improvements in logistics and payment infrastructure are likely to boost conversion rates further. As e-commerce matures, Tajikistan is poised to see more innovative online retail models and increased consumer trust in digital transactions, fostering a more vibrant digital economy.