Taiwan's e-commerce sector is experiencing steady growth, with an estimated 15 million online shoppers by 2026. The average conversion rate of 3.8% indicates improved online sales efficiency, driven by enhanced digital marketing and user experience. Mobile commerce dominates the landscape, accounting for nearly 70% of transactions, reflecting widespread smartphone use and mobile-friendly platforms.
Total e-commerce revenue in Taiwan is projected to reach NT$1.9 trillion (US$64 billion), showcasing the country's robust digital economy. Consumers are increasingly making larger purchases, with the average order value rising to NT$4,200 (US$140). Businesses continue to optimize online channels, contributing to higher conversion rates and a thriving digital retail environment in 2026.