Sweden's e-commerce sector continues to grow steadily in 2026, driven by high internet penetration and mobile device usage. The average conversion rate of 3.8% reflects improved website optimization and personalized shopping experiences, encouraging more visitors to complete purchases. The total revenue of SEK 215 billion signifies a resilient market supported by innovative payment solutions and a strong digital economy.
Mobile commerce dominates the scene, accounting for 68% of online sales, emphasizing the importance of mobile-friendly platforms. The average order value remains steady at SEK 1,250, indicating consumers are willing to spend more per transaction. As e-commerce matures, Swedish retailers focus on enhancing customer experience and expanding sustainable product offerings to stay competitive.