2.8%
E-commerce Conversion Rate
Average percentage of website visitors making a purchase in 2026
₩4.5 billion (USD 8 million)
Total E-commerce Revenue
Estimated total online sales in Sudan for 2026
3.2 million
Number of E-commerce Users
Number of active online shoppers in Sudan in 2026
65%
Mobile Commerce Share
Percentage of e-commerce transactions conducted via mobile devices
₩15,000 (USD 27)
Average Order Value
Average amount spent per online order in Sudan in 2026
Sudan's e-commerce sector is experiencing steady growth, with a 2.8% conversion rate reflecting increased consumer trust and digital infrastructure. The total revenue of approximately 8 million USD indicates expanding online retail activities, driven by mobile commerce, which accounts for 65% of transactions. The rising number of users, now over 3.2 million, showcases a broader acceptance of online shopping across urban and emerging markets.
The average order value remains modest at around 27 USD, highlighting affordability and emerging purchasing power. Continued investments in digital payment solutions and mobile penetration are expected to further improve conversion rates and revenue, positioning Sudan as an emerging market in Africa's digital economy. These trends suggest a promising outlook for local and international e-commerce players.
Frequently Asked Questions
What factors are driving e-commerce growth in Sudan?
Increasing mobile phone adoption, improved internet access, and rising consumer trust in online payments are fueling Sudan's e-commerce expansion.
How does the conversion rate in Sudan compare to regional averages?
Sudan's 2.8% conversion rate is slightly below the regional average of around 3.2%, indicating room for growth through digital marketing and infrastructure improvements.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.