South Sudan's e-commerce sector continues to grow modestly, with a conversion rate of approximately 2.8% in 2026, reflecting increasing online engagement despite infrastructural challenges. The total revenue from online sales has reached an estimated USD 55 million, driven mainly by mobile commerce given the high mobile usage. Internet penetration remains low at 16%, but rapid mobile adoption supports future growth opportunities.
The dominance of mobile platforms accounts for 65% of transactions, highlighting the importance of mobile-friendly interfaces. Average order values are modest at USD 45, indicating developing consumer purchasing power. Improving digital infrastructure and expanding internet access will be key to boosting e-commerce adoption and conversion rates in South Sudan.