South Ossetia's e-commerce sector continues to grow steadily, with a 2.8% average conversion rate in 2026. The total revenue has reached €5.2 million, driven by increasing internet access and smartphone usage among the population. With around 18,500 digital buyers, the market shows promising potential for local and regional online retailers, despite its small size.
Mobile commerce now accounts for 65% of all e-commerce transactions, emphasizing the importance of optimized mobile sites and apps. The average order value stands at €280, indicating consumers are willing to spend more online. Continued investments in digital infrastructure and payment systems are expected to further boost growth in the coming years.