Somalia's e-commerce sector is experiencing rapid growth, with a conversion rate of 2.8% in 2026. The increasing internet penetration and mobile device usage are driving more consumers to shop online, contributing to an estimated $250 million in annual sales. As the digital infrastructure improves, we expect further increases in online shopping activity and transaction values.
The rise of mobile commerce, accounting for 65% of transactions, highlights Somalia's shift towards smartphone-based shopping. With the average cart value at $45, businesses are focusing on personalized and easy-to-navigate platforms to boost conversion rates and customer retention in this emerging market.