E-commerce Conversion Rate Statistics in Singapore (2026)

Singapore's e-commerce sector continues to grow rapidly, with a conversion rate of 4.8% in 2026, reflecting increased consumer trust and improved online shopping experiences. The average order value has risen to SGD 135, indicating higher spending per transaction. Mobile commerce dominates, accounting for 72% of sales, supported by widespread smartphone use and mobile-friendly websites, making it a key focus for retailers.

The high digital payment adoption rate of 88% demonstrates Singapore's mature digital infrastructure and consumer preference for secure, quick transactions. With total e-commerce revenue reaching SGD 12.5 billion, businesses are investing heavily in digital marketing and logistics to capture this expanding market. Overall, Singapore's digital economy is well-positioned for continued growth, driven by technological innovation and changing consumer habits.