Senegal's e-commerce sector has experienced significant growth by 2026, with the conversion rate reaching 3.8%. Enhanced internet infrastructure and increased smartphone usage have driven more consumers online, although the conversion rate remains moderate compared to global averages. The total revenue of USD 1.2 billion reflects the expanding digital economy, bolstered by improvements in payment systems and logistics.
Mobile commerce dominates the Senegalese e-commerce scene, accounting for 68% of transactions. As internet penetration hits 55%, more consumers are embracing online shopping, especially for essentials and electronics. Despite progress, challenges such as limited digital literacy and infrastructure gaps still hinder faster growth, but ongoing investments promise a more robust e-commerce future for Senegal.