Saudi Arabia's connected TV advertising market is projected to reach over 1.2 billion USD in 2026, reflecting rapid growth driven by increased digital media consumption. The allocation of 35% of the digital ad budget to CTV indicates a strategic shift towards premium, high-engagement platforms. With approximately 16.5 million users actively engaging with CTV content, advertisers are capitalizing on targeted, immersive advertising opportunities.
The average viewer spends around 25 hours monthly on CTV ads, highlighting high engagement levels. Digital advertising in Saudi Arabia continues to expand, with over 72% of the population reachable through connected TV. This trend underscores the increasing importance of CTV as a vital channel for brands seeking to connect with tech-savvy consumers in the kingdom.