Sao Tome and Principe's e-commerce sector shows steady growth with a 2.8% conversion rate in 2026. The total revenue is projected at approximately 1.2 billion Dobras (USD 20 million), reflecting increased digital adoption. The average order value remains around 14,000 Dobras (USD 230), driven by local purchasing power and mobile-friendly platforms. Mobile commerce dominates over half of online transactions, indicating a shift towards smartphone-based shopping.
Despite modest penetration compared to larger economies, Sao Tome and Principe's e-commerce market is expanding as internet infrastructure improves. The number of online shoppers is expected to reach 85,000, fueled by rising smartphone use and digital literacy. These trends suggest a promising future for local businesses and consumers, with digital payments and logistics infrastructure likely to evolve further to support this growth.