Rwanda's e-commerce sector in 2026 shows steady growth, with a conversion rate of 2.8%, reflecting increased trust and digital literacy. The rising mobile commerce share highlights the importance of mobile-friendly platforms, accounting for 65% of transactions. As internet penetration increases, more consumers are turning to online shopping, boosting the total revenue to approximately USD 220 million. This growth indicates Rwanda's evolving digital economy and expanding consumer base.
The average cart value remains modest at USD 35, but it indicates a trend toward more frequent and smaller transactions. The projected 1.2 million online shoppers demonstrate a significant increase from previous years, driven by improved infrastructure and mobile access. Local businesses are increasingly adopting e-commerce to reach wider audiences, positioning Rwanda as a promising emerging digital market in East Africa.