Romania's PPC impression share has increased steadily, reaching 65% in 2026, reflecting the country's expanding digital advertising landscape. The total PPC ad spend has grown to €850 million, indicating a robust shift toward online marketing strategies. With over 120,000 active campaigns, advertisers are diversifying their approaches to target various segments effectively.
The average click-through rate of 4.8% demonstrates improved ad relevance and engagement. Mobile devices dominate the ad traffic, accounting for 72%, which emphasizes the importance of mobile-optimized ads. These trends suggest Romanian businesses are investing heavily in digital channels to boost visibility and sales in a competitive online environment.