In 2026, Antigua and Barbuda's PPC impression share stands at 52%, reflecting a growing digital advertising market. The total digital ad spend has reached approximately $4.2 million USD, indicating increased investments in online marketing channels. With an average CPC of $1.35, advertisers are optimizing campaigns to reach targeted audiences efficiently, especially on mobile devices which account for 68% of clicks.
The increased impression share and ad spend demonstrate Antigua and Barbuda's evolving digital landscape. Marketers are focusing on mobile-first strategies, leveraging higher engagement levels. The current conversion rate of 3.8% suggests room for growth through targeted ad optimization, as local businesses seek to capitalize on the expanding online economy and rising internet penetration in 2026.