78.5%
Average PPC Impression Share
Digital advertising reach in Austria
€2.3 billion
Total PPC Ad Spend
Austria's investment in pay-per-click advertising
145,000
Number of Active PPC Campaigns
Number of ongoing PPC campaigns in Austria
12.4%
Mobile PPC Click-Through Rate
CTR on mobile devices for paid ads
€1.35
Average CPC (Cost Per Click)
Average cost per click in Austria
Austria's PPC impression share has increased steadily, reaching 78.5% in 2026, indicating a mature digital advertising landscape. The total ad spend of €2.3 billion reflects a growing confidence in paid search channels among local businesses.
Mobile advertising continues to dominate, with a CTR of 12.4%, demonstrating the shift towards smartphone-based shopping. As competition intensifies, CPC rates have stabilized around €1.35, emphasizing the importance of targeted campaigns for advertisers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.