Instagram Shopping Social Commerce Statistics in Romania (2026)

Romania's social commerce landscape is rapidly expanding, with Instagram Shopping becoming a key platform for brands and consumers alike. With 12 million active users, a significant portion are engaging with shopping features, reflecting growing e-commerce adoption. The average monthly spend indicates a strong purchasing power, making Instagram a lucrative channel for digital marketing and retail strategies.

By 2026, social commerce revenue in Romania is expected to surpass €1.4 billion, driven by increased user engagement and brand adoption. Small to medium enterprises are increasingly leveraging Instagram's shopping tools to reach local and international markets, fostering a vibrant digital economy. This trend underscores Instagram's role as a central hub for social-driven retail activities in Romania.