Romania's e-commerce return rate of 12.5% in 2026 reflects improved logistics and clearer return policies, fostering consumer confidence. The market size of approximately 4.8 billion RON indicates steady growth driven by increased internet penetration and smartphone usage. Efficient return processes are crucial for maintaining competitive advantage in the evolving digital retail landscape.
Despite the growth, logistics costs remain a challenge, averaging around 55 RON per return. Customer satisfaction levels have risen to 78%, suggesting that retailers are investing in better customer service and streamlined return procedures. Continued improvements in logistics infrastructure will further enhance consumer experience and operational efficiency across Romania’s online retail sector.