Romania's e-commerce sector continues to expand rapidly in 2026, with an estimated 15 million transactions, driven by increased internet access and smartphone adoption. Mobile payments now account for 65% of transactions, reflecting consumers' preference for quick, secure options. The average purchase value remains stable at around 350 RON, indicating steady consumer spending habits amidst economic growth.
Digital wallets are gaining popularity, used in 45% of transactions, supported by improved digital infrastructure and trust in online security. Card payments still dominate, representing 55% of purchases, but alternative payment methods are steadily increasing. Overall, Romania's online payment landscape is evolving towards greater convenience and security, fostering sustained e-commerce growth in 2026.