A$70 billion
Total E-commerce Revenue
Australian dollars
16 million
Digital Payment Users
Number of Australians using digital payments
78%
Mobile Payment Penetration
Percentage of e-commerce transactions via mobile devices
A$150
Average Transaction Value
Average amount spent per transaction
Credit/debit cards 62%, Digital wallets 25%, Buy now-pay later 10%, Others 3%
Payment Method Share
Distribution of payment methods used in e-commerce
In 2026, Australia's e-commerce sector continues to grow rapidly, with total revenue reaching A$70 billion. Digital payments are dominant, driven by high mobile penetration and consumer preference for convenient, secure options. Credit and debit cards remain the most popular, though digital wallets and buy now-pay later services are gaining traction among diverse demographic groups.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.