Argentina's e-commerce sector in 2026 is experiencing rapid growth, with mobile payments becoming predominant, accounting for 65% of transactions. The widespread adoption of digital wallets and increased smartphone penetration are fueling this trend, making online shopping more accessible and convenient. The average transaction value of $120 USD indicates a mature market with diverse product offerings and consumer purchasing power.
Despite the rise of digital payments, cash on delivery remains significant, representing 30 million transactions, especially in rural areas. The shift toward digital methods reflects broader economic reforms and improved internet infrastructure. As e-commerce continues to expand, businesses are increasingly integrating multiple payment options to cater to diverse consumer preferences and foster trust in online shopping.