The Republic of Congo's e-commerce sector is experiencing rapid growth, with a projected conversion rate of around 2.8% in 2026. Mobile commerce dominates, accounting for 65% of transactions, driven by increased smartphone adoption and improved mobile infrastructure. The total revenue is expected to reach ₣1.2 billion, reflecting a burgeoning digital economy and rising consumer confidence in online shopping.
Despite the growth, e-commerce penetration remains modest compared to regional averages, but improvements in payment systems and logistics are expected to boost conversion rates further. The average order value of ₣63,000 indicates a shift towards more significant online purchases, signaling increased consumer trust. Continued investment in digital infrastructure is vital for expanding Congo’s e-commerce ecosystem sustainably.