By 2026, Puerto Rico's e-commerce conversion rate is expected to reach 2.8%, reflecting steady growth driven by increased internet penetration and mobile shopping. The total e-commerce revenue is projected to hit $1.2 billion USD, indicating a rapidly expanding digital economy. With 850,000 online shoppers, the market is diversifying, and mobile commerce will dominate, accounting for 65% of transactions, highlighting the shift towards mobile-first shopping experiences.
This growth suggests that businesses in Puerto Rico are increasingly investing in digital marketing and user experience to capitalize on the expanding online retail sector. The average order value of $140 USD indicates consumers are willing to spend more online, driven by improved payment options and logistics. Overall, Puerto Rico's e-commerce landscape in 2026 is set to become more competitive and technologically advanced, offering new opportunities for local and international merchants.