E-commerce Statistics in Philippines (2026)

The Philippines continues to see robust growth in e-commerce, with a rising conversion rate of 3.8% in 2026, indicating improved customer engagement and streamlined shopping experiences. Mobile commerce dominates, accounting for 72% of transactions, driven by widespread smartphone usage and affordable data plans. Total e-commerce revenue has surged to PHP 1.2 trillion, reflecting increased consumer confidence and expanding digital infrastructure.

With over 50 million active online shoppers, the market remains highly competitive, encouraging businesses to optimize their digital platforms. The average order value has increased to PHP 2,400, suggesting consumers are more willing to spend online. As digital payment options become more secure and accessible, the Philippines' e-commerce sector is poised for sustained growth, benefiting both local merchants and international brands.