In 2026, Papua New Guinea's e-commerce sector has experienced significant growth, with a conversion rate of 2.8%. The total revenue is projected to reach USD 320 million, driven by increasing internet access and smartphone adoption. The majority of transactions are conducted via mobile, reflecting a strong shift towards mobile commerce. The average order value remains steady at USD 85, indicating consumers' willingness to spend online.
The e-commerce landscape in PNG is expanding as more consumers participate online, with an estimated 1.5 million active shoppers. This growth is supported by improvements in logistics and digital payment systems. Despite challenges like infrastructure deficits, the digital market's potential continues to attract local and international retailers, promising further expansion in the coming years.