Pakistan's e-commerce sector has experienced rapid growth, with a conversion rate of 2.8% in 2026, reflecting increased consumer trust and improved digital infrastructure. Mobile commerce continues to dominate, accounting for 65% of transactions, driven by widespread smartphone adoption. The total revenue of USD 9.2 billion highlights the sector's expanding footprint, supported by a burgeoning middle class and increased internet penetration.
The rise in active online shoppers to 45 million underscores the country's digital maturation. With an average order value of USD 58, Pakistani consumers are engaging more meaningfully with online platforms, prompting businesses to optimize their digital strategies. As digital payment methods become more secure and accessible, e-commerce is poised for sustained growth, transforming Pakistan's retail landscape.