In Oman, the average video thumbnail click-through rate (CTR) stands at 4.8% in 2026, indicating a steady engagement level among viewers. The most popular platforms for video advertising remain YouTube, Instagram, and TikTok, with brands increasingly investing in targeted video campaigns to reach their audiences effectively. The average watch time per video has grown to nearly three minutes, reflecting improved content relevance and viewer interest.
Omani companies are dedicating about OM R 3.2 million monthly to video advertising, showcasing a rising commitment to digital marketing. With over 78% of brands incorporating video into their marketing strategies, the digital landscape is becoming more competitive. Marketers focus on optimizing thumbnails to boost CTR, which remains a critical factor in increasing ad engagement and conversion rates in Oman’s expanding digital economy.