By 2026, Oman has seen a significant rise in mobile video consumption, with over 3.2 million users actively engaging daily. The average user spends nearly two hours each day watching videos on their smartphones, driven by increased internet access and content availability. The advertising industry has responded with USD 120 million in mobile video ad revenue, highlighting a growing market for digital marketers targeting Omani consumers.
Smartphone penetration has reached 85%, facilitating widespread access to video content across the nation. Video content now accounts for roughly 72% of all digital media consumption, reflecting changing consumer preferences. Businesses are increasingly leveraging mobile video marketing to connect with audiences, making Oman a promising market for innovative digital campaigns and media strategies in 2026.