Oman's connected TV advertising sector is projected to reach $45 million in 2026, reflecting rapid growth driven by increasing internet penetration and high device adoption. Marketers are allocating a quarter of their digital budgets to CTV, recognizing its effectiveness in engaging tech-savvy consumers. The average weekly viewership of 2.5 hours highlights strong consumer engagement with CTV content, creating substantial opportunities for targeted advertising campaigns.
With approximately 1.2 million connected TV users, Oman exhibits a high digital reach of 85%, indicating widespread access to streaming platforms. As digital literacy and internet infrastructure improve, brands are increasingly shifting ad spend to connected TV channels. This trend underscores Oman’s transition toward more personalized and interactive advertising experiences, aligning with global digital marketing strategies and consumer preferences.