E-commerce Statistics in Oman (2026)

In 2026, Oman’s e-commerce sector faces a high cart abandonment rate of 68%, influenced by factors like payment security concerns and complex checkout processes. Despite this, mobile shopping dominates, accounting for 78% of transactions, driven by widespread smartphone usage and improved internet infrastructure. The average order value stands at OM 45, reflecting growing consumer confidence and increased online spending capacity.

The digital payment ecosystem continues to expand, with 85% of users adopting digital wallets and bank transfers, fostering a more seamless shopping experience. The market size has reached approximately OM 1.2 billion, indicating robust growth. Businesses are increasingly investing in user experience improvements to reduce cart abandonment and capitalize on digital growth opportunities in Oman.