Nigeria's e-commerce sector continues to grow rapidly, with a projected transaction volume of USD 15 billion in 2026. The conversion rate of 4.5% reflects increased trust and improved payment infrastructure, making online shopping more appealing. Mobile commerce dominates, accounting for 78% of sales, driven by widespread smartphone adoption and affordable data plans. The expanding user base and rising average order value contribute to Nigeria's vibrant digital economy.
Despite impressive growth, Nigeria still faces challenges such as logistics and payment security, which could impact conversion rates further. The high mobile shopping penetration suggests that businesses should prioritize mobile-friendly platforms to maximize engagement. As digital infrastructure improves, e-commerce is poised to become a significant driver of Nigeria's retail landscape, offering opportunities for both local and international merchants to capitalize on this expanding market.