Morocco's e-commerce sector continues to expand rapidly, with a notably increasing mobile shopping trend accounting for 65% of transactions. Despite a relatively modest conversion rate of 2.8%, the total revenue surpasses MAD 25 billion, reflecting growing consumer trust and infrastructure improvements. The rise in digital payments and improved logistics are key drivers of this growth, attracting more local and international retailers to the Moroccan market.
The number of online shoppers has reached approximately 12 million, indicating a significant digital adoption among Moroccan consumers. The average order value of MAD 2,100 suggests an uptick in online spending, supported by increased smartphone penetration and expanding internet access. As e-commerce matures, businesses are expected to optimize user experience to boost conversion rates and capture more market share.