Mauritania's e-commerce sector in 2026 shows steady growth with a conversion rate of 1.8%, reflecting increased trust and infrastructure. The total revenue of US$150 million underscores the expanding digital economy, driven by rising internet penetration and mobile usage. The majority of transactions are mobile-based, highlighting the importance of mobile-friendly platforms for local businesses seeking to capitalize on this trend.
As online shopping becomes more prevalent, the average order value of US$65 suggests consumers are willing to spend more per transaction. The increase in e-commerce users to 1.2 million demonstrates a broader acceptance of digital commerce, encouraging local retailers and international brands to further invest in Mauritania's online market. Continued improvements in payment security and logistics will likely boost conversion rates further.