In 2026, the Marshall Islands has seen a steady increase in e-commerce activity, with a conversion rate of 2.8%. The total revenue of USD 5.2 million reflects growing consumer confidence and improved digital infrastructure. Mobile commerce now accounts for 65% of transactions, indicating the importance of mobile-friendly platforms for local shoppers.
Despite the small market size, online retail expansion is evident, with 78 active e-commerce retailers. The average order value of USD 85 suggests a shift towards mid-range purchases, driven by increased internet accessibility and digital payment options. These trends highlight the country's evolving e-commerce landscape and future growth potential.