E-commerce Statistics in Malaysia (2026)

Malaysia's e-commerce sector continues to expand rapidly in 2026, with a notable increase in online shoppers reaching around 20 million. The average conversion rate of 2.8% reflects ongoing improvements in digital marketing and user experience. Mobile commerce dominates, accounting for 65% of transactions, driven by widespread smartphone adoption and affordable data plans.

Total e-commerce revenue is projected to hit RM 82 billion (USD 19.5 billion), with an average transaction value of RM 410 (USD 97). These figures highlight Malaysia's growing digital economy, supported by increasing internet penetration and government initiatives to promote e-commerce growth. The market remains competitive, emphasizing the need for businesses to optimize mobile shopping experiences to boost conversions.